Chicken is providing free rides on its electrical scooters for those who take a selfie of your self in a helmet whereas utilizing one.
The corporate hopes this system, which launches first in Washington, D.C., will encourage extra of its riders to put on helmets for safer journeys.
The initiative might additionally persuade regulators to take a extra favorable view of its e-scooter service and assist it retain its working permits in cities throughout the U.S.
Right here’s how one can get your free Chicken rides:
1. Placed on a helmet, begin your Chicken, and benefit from the experience.
2. Finish your experience and take a selfie within the app exhibiting off your helmet.
three. Examine your account for future experience credit score.
four. Share it on social with the hashtag #BirdHelmetSelfie
App-based scootersharing providers provided by the likes of Chicken, Lime, and Spin have come beneath rising scrutiny not too long ago following studies of reckless riders and accidents involving not solely those that use the electrical automobiles, however pedestrians, too.
In 2018 Lime spent $three million on a marketing campaign to encourage safer driving amongst its customers. Spin, too, has a web page on its web site devoted to scooter security, and in addition affords a reduction on folding helmets that match extra simply right into a bag or backpack for simple transportation between rides.
Chicken has gone a step additional and affords free helmets — all it asks is that you just cowl the price of transport.
The California-based firm additionally introduced the soon-to-launch Chicken Security Market the place riders can go to discover a vary of security gear that gives safety whereas out driving.
“Chicken and the cities by which we function share various widespread objectives, together with however not restricted to bettering the protection of all street customers,” Paul Steely White, Chicken’s director of security coverage and advocacy, advised Digital Tendencies in an emailed launch.
“Our new Helmet Selfie product and Security Market are a direct end result of ongoing conversations we’ve had with our associate cities, security consultants from main educational and analysis establishments, in addition to main innovators within the helmet and security safety industries.”
White continued: “Whereas the best method to cut back security incidents is to enhance infrastructure, we additionally need to assist enhance adoption round helmet utilization to scale back damage severity within the occasion of an incident.”