Huawei, and its subsidiary Honor, have already confirmed neither have any intention of letting the politically-motivated restrictions positioned on them spoil the momentum achieved over the previous yr or so.
There’s rising proof the businesses are diversifying their product vary to make sure continued success and hold the model names within the public eye by releasing merchandise which might be forward-thinking.
That is taking place with new wearable and audio merchandise, a method that in the first place may very well be considered a necessity, nevertheless it’s way more than that because it suits in completely with the Huawei’s future targets.
Honor targets wearables
“There will probably be extra wearable merchandise coming than ever earlier than from Honor in 2020,” Honor President George Zhao advised Digital Traits.
The deluge has already begun.
In October, Honor introduced the Honor Band Sport, a unusual health tracker that takes the very best of its new Honor Band 5 wearable, then makes it extra trendy and versatile. The physique unclips from the strap — which is created from 100% recycled supplies — and attaches to the laces in your shoe, for instance.
It’s joined by the Honor Sport Professional headphones, a pair of halo-style Bluetooth earbuds just like the OnePlus Bullets, in addition to a software program replace to the aforementioned Honor Band 5, including high-level sports activities monitoring options just like the measurement of SpO2 information. Honor already has the elusive Magic Watch on its books, nevertheless it was by no means extensively obtainable. This may change earlier than 2020, and Zhao additionally confirmed to Digital Traits new Honor smartwatch will launch earlier than the top of this yr.
Past the plain wearable merchandise, Honor has already began its push into the Web of Issues (IoT) with the latest launch of the Honor Imaginative and prescient, a TV-like sensible display screen for the lounge. Through the IFA 2019 expertise present in Berlin, Honor talked about its IoT technique for the longer term, which it shares with Huawei, referred to as 1+eight+N. This refers to at least one smartphone, eight classes of extra related merchandise starting from headphones to in-car leisure, and a variety of third-party linked units made to combine with the agency’s ecosystem.
Huawei Freebuds three and Watch GT2
Huawei’s historical past with wearables and units apart from telephones is significantly longer than Honor’s, starting from the unique Huawei Watch to the more moderen Huawei Watch GT2, in addition to with Wi-Fi routers for the house, and crucially, the brand new Freebuds three headphones. Huawei’s headphones have beforehand felt like an addendum on the top of its smartphone bulletins, however the Freebuds three are way more than this.
“The Freebuds three should not simply one other accent,” Huawei Enterprise Group Senior Product Advertising Supervisor, Peter Gauden, advised choose journalists at a briefing in London, including that there’s “distinct reasoning behind what we’re doing.”
Outfitted with Huawei’s new Kirin A1 chip, these are technically superior and way more of a competitor to Apple’s AirPods. They supply lively noise canceling regardless of the open-air design, and every bud has bone-conducting expertise for an improved listening expertise, together with a intelligent port to cut back wind noise so clear calls are attainable when using a motorcycle at 12mph. Though they are going to pair with any Android telephone, they use Huawei’s AI Life app to sync, and to regulate the extent of noise cancellation.
Other than the Freebuds 2, Huawei can be forking out on the Huawei Watch GT2, actually, by way of promotion. It pulled a loopy advertising and marketing stunt in London in October, the place a free watch was provided to anybody courageous sufficient (or silly sufficient) to dive into the River Thames to retrieve one. Advertising like that is extra what we count on from OnePlus, however within the absence of the Mate 30 Professional to promote within the U.Okay., Huawei is exploring new avenues to make sure its identify captures headlines.
In China, Huawei and Honor have a variety of units we don’t see internationally. These embrace sensible screens, sensible audio system, routers, and even laptops. It’s extraordinarily probably examples of those, and different as-yet-unseen IoT merchandise will make their approach out of China over the approaching yr.
Smartwatches and headphones are solely the beginning.
Taken individually, all these merchandise and information snippets are regular actions for firms like Honor and Huawei. Nevertheless, none of that is by likelihood or a knee-jerk response to its present predicament. That is the place the “direct reasoning” Gauden talked about comes into impact. Huawei is laser-focused on its long-term aim of manufacturing and software program that envelops 5G, synthetic intelligence, the Cloud, and the Web of Issues.
By constructing that makes use of all of the elements, Huawei’s plan is to steer is into what it calls “The Seamless AI life”, the place the whole lot is related and works collectively in concord. Linked true wi-fi headphones and smartwatches, powered by the versatile Kirin A1 chip, are the constructing blocks which might be attainable now.
By 2025, Gauden defined, Huawei expects us to commonly come into direct contact with 25 totally different related units, and that voice would be the key communication expertise between a lot of them. Understanding this is step one to understanding the place Huawei is headed, and we are able to see the trail it’s strolling by observing its present actions.
Linked, seamless future
Take the Freebuds three for instance. Whereas the headphones cleverly scale back wind noise interference, which can principally be useful for calls as we speak, in a number of years, this expertise will probably be essential for us to work together effectively with a voice assistant. The headphones connect with our telephone utilizing Huawei’s AI Life app, which may also connect with different IoT units to behave as a controlling hub. This isn’t hypothesis, the AI Life app already scans for and connects to the Huawei related units on sale in China.
Subsequent, all these units, doubtlessly together with Huawei’s future smartphones, will all function on HarmonyOS, a flexible software program platform that adapts to be used in headphones, in automobiles, on sensible shows, and much more. It’s not an Android various, it’s Huawei’s future, and dismissing the brand new wave of wearables and IoT units from each firms as yet one more product launch misses the purpose.
What we’re seeing is not only diversification, however the first proof of a path change for Huawei and Honor that places it on the route in direction of “The Seamless AI Life.” At first, this will sound like one other empty phrase by the advertising and marketing division, however when wanting on the technique, its a transparent endpoint for a big firm that isn’t about to decelerate or disappear throughout a time of hardship.