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Report: Google Proprietor Alphabet Has Made a Bid To Purchase Fitbit

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Google could also be seeking to critically bolster the fitness-tracking capabilities of any upcoming wearable units that it’s engaged on. In accordance with a brand new report from Reuters, Google’s father or mother firm, Alphabet, has made a proposal to amass Fitbit.

Additional particulars in regards to the deal have but to be revealed. For instance, we don’t but know precisely how a lot Google has provided Fitbit within the acquisition, although contemplating the truth that Fitbit is a comparatively massive firm with a longtime person base, it could possibly be within the multibillions of .

The deal would make sense. Google has been rumored to be engaged on a so-called Pixel Look ahead to years now, nonetheless it has but to formally launch the machine to the general public. Contemplating the recognition of the Apple Watch, which places a heavy give attention to health monitoring, Google would seemingly need any upcoming wearables to have the ability to monitor health simply as nicely.

Whereas Fitbit helped pioneer the best way for health monitoring, the corporate has been below risk by alternate options just like the Apple Watch, which might monitor health simply as nicely, but additionally emphasizes design, and may work as a day-to-day smartwatch. Fitbit has launched full-on smartwatches of its personal, however they don’t essentially tie as neatly into Apple’s iOS or Google’s Android methods. Apple captured greater than half of the worldwide smartwatch market in 2018 relating to items shipped, in response to a report from Technique Analytics.

In fact, whereas Google might have provided to purchase Fitbit, there’s no assure that Fitbit will settle for the deal. It’s additionally potential that Fitbit may come again with a counteroffer, If a deal is certainly on the desk, it could possibly be a matter of months earlier than it’s truly introduced. Even when the Fitbit deal doesn’t undergo, we count on Google to ultimately, lastly, enter the wearables market — although it’s going to seemingly be with a extra fleshed-out smartwatch that may compete with the likes of the Apple Watch. The machine will seemingly put Google Assistant front-and-center.

We’ve reached out to Google and Fitbit for a remark, and can replace this story once we hear again.

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