Samsung Selfie Stunt Goes Incorrect As Area Contraption Crashes to Earth

Samsung may wish to file this away within the one marked, “It appeared like a good suggestion on the time.”

The tech firm lately had the odd thought of sending a high-altitude balloon into house carrying a Galaxy S10 smartphone displaying a selfie of mannequin and actress Cara Delevingne.

Samsung mentioned its “SpaceSelfie” mission was designed “to present everybody the possibility to get their face in house.” As a result of that basically is in your to-do checklist, proper?

However only a few days after the satellite-like contraption headed skyward, the entire darn factor got here crashing again to Earth, touchdown on the property of Michigan resident Nancy Mumby-Welke.

Nancy and her husband knew one thing was up (or fairly, down) once they heard a loud crash exterior their home in Gratiot County on Saturday.

Nancy advised NBC Information that when she noticed the crumpled mess exterior she instantly realized it had fallen from the sky. On nearer inspection, she might see a Samsung nameplate on it, in addition to one for Raven Industries, an organization in South Dakota that makes high-altitude balloons.

Samsung later confirmed to NBC that the rig had come down 5 days sooner than deliberate and had skilled a “comfortable touchdown in a particular rural space.”

The tech firm was eager to level out that “no accidents occurred” within the incident, including: “We remorse any inconvenience this will likely have triggered.” An official from one of many firms later collected the wreckage.

samsung selfie stunt goes wrong as space contraption crashes to earth spaceselfieSamsung

Samsung’s SpaceSelfie mission concerned sending a selfie taken by Delevingne into house, after which beaming again to Earth a picture of the selfie displayed on a Galaxy S10 (above). Samsung described it because the first-ever selfie despatched to house and invited of us to add their very own photos to Samsung’s Mission Management web site so that they, too, might see themselves on the display of a Galaxy S10 drifting in house. Nicely, that was the thought.

Whereas conspiracy theorists could imagine Samsung intentionally introduced the balloon down in dramatic circumstances with the intention to rating extra publicity for its already-bizarre advertising and marketing stunt, the extra seemingly clarification is that the contraption merely suffered some form of main malfunction manner up excessive.

Samsung has an oft-touted slogan that goes: “Do what you possibly can’t.” On this case, it seems to have completed simply that.

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