Malarie Gokey/Digital Traits
Irreverent and beloved T-Cellular CEO John Legere will step down as boss of the Un-carrier on the finish of April subsequent yr, bringing the casually minded CEO’s seven-year reign to an finish.
Legere was well-known for his zany antics on social media, the place he was ceaselessly open (and loud) about his opinions, hosted his Sluggish Cooker Sunday cooking present, and wasn’t afraid to resort to … colourful language in an effort to get his phrases throughout. This laid-back and relatable angle was mirrored in his enterprise practices, and was a significant driving pressure that helped to make T-Cellular what it’s right this moment. Very a lot a struggling bit-player when Legere joined in 2012, plenty of consumer-friendly adjustments helped T-Cellular’s star to rise again into prominence. These included the tip of two-year contracts and the introduction of T-Cellular’s rebellious “Un-carrier” branding.
These adjustments made an enormous distinction in T-Cellular’s place available in the market, and Legere performed a big function in serving to to advertise that, at all times being readily available to offer a strongly worded opinion, or to fortunately interact with the cellular group. With most huge firm CEO’s taking part in a considerably aloof function, Legere’s down-to-earth angle was a breath of recent air, and helped to safe him a spot in many individuals’s hearts.
Legere is predicted to be succeeded on Might 1, 2020, by Mike Sievert, T-Cellular’s present president and chief working officer who will oversee the merger and what might be essentially the most expansive 5G rollout. Whereas unlikely to signify the identical form of playful figurehead, Legere is optimistic Sievert is the person to take T-Cellular ahead within the wake of the merger with Dash. However with Should a number of months away, there’s greater than sufficient time for Sievert to develop his hair out and don the now-iconic T-Cellular-branded leather-based jacket as a part of a lavish coronation ceremony. We are able to however hope.
Even when the jacket isn’t handed over, Sievert has confirmed the “Un-carrier” focus begun underneath Legere will probably be continued underneath his eye. So whereas he will not be Legere, don’t fear that T-Cellular’s consumer-focus will depart with Legere.
Legere gained’t be leaving T-Cellular after stepping on April 30, and can nonetheless stay as a member of T-Cellular’s board. With that in thoughts, we wouldn’t be too shocked to see him pop up once in a while in T-Cellular’s advertising and marketing materials, nevertheless it does imply he gained’t be as outstanding in T-Cellular’s promoting. Nevertheless, we doubt it’ll quiet his Twitter presence.
For the time being, it’s unknown whether or not Legere may also be handing over the reins of his fashionable Sluggish Cooker Sundays sequence to Sievert. We’ve got reached out to T-Cellular for affirmation and can replace after we hear again about this exceptionally essential query.