Twitter is about to roll out a brand new Subjects function to assist customers discover a higher number of content material throughout a spread of topics.
Following a number of months of testing, Subjects will launch globally on November 13 and for the primary time will give customers a approach to comply with tweets on particular topics, slightly than simply accounts.
The function will kick off by providing greater than 300 matters overlaying sports activities, leisure, and gaming. Customers can hit the comply with button on any subject of curiosity, with related tweets showing of their feed.
However Subjects gained’t embody any previous tweet linked to a selected topic. Based on The Verge, Twitter’s algorithms will choose related posts by looking for accounts that recurrently tweet on the topic, and in addition by analyzing the quantity of engagement that happens with tweets from that account, which ought to recommend that others already discover their content material fascinating.
Twitter hopes that the brand new function will make it simpler for customers — each new and skilled — to seek out new accounts to comply with, which ought to result in elevated engagement on the platform.
So for those who’re a giant fan of, say, the New York Yankees, you most likely already comply with the group’s official account. However say you wish to see extra posts in regards to the group, slightly than by the group. That may generally be tough, with infinite searches and the next/unfollowing of quite a few accounts failing to ship what you’re after. By following the Yankees as a subject, you’ll see an entire vary of related and hopefully fascinating team-related content material, which ought to provide help to discover some fascinating accounts to comply with.
“We all know that the principle purpose that folks come to Twitter is to maintain up on the issues that they’re excited by,” Subjects group chief Rob Bishop advised The Verge this week. “The problem is it’s actually fairly troublesome to do this on Twitter each day.”
Bishop hopes the brand new Subjects function may also help remedy the difficulty.
Presently, the one approach to discover content material linked to a selected topic is by tapping on a hashtag in a tweet or through the use of hashtags in Twitter’s search field. However, not like in photo-sharing web site Instagram, Twitter doesn’t allow you to to comply with hashtags. In that case, the Subjects function appears like a neat answer that many within the Twitter group are sure to seek out helpful.